Ken Fisher

Kenneth Lawrence Fisher

is an American investment analyst, and the founder, Executive Chairman and Co-Chief Investment Officer of Fisher Investments, a money management firm with offices in Woodside, California, San Mateo, California, and Camas, Washington.


November 29, 1950, San Francisco, CA


Humboldt State University


Super Stocks (1984), The Wall Street Waltz (1987), 100 Minds that Made the Market (1993), The Only Three Questions That Count (2006), The Ten Roads to Riches (2008), How To Smell A Rat (2009), Debunkery (2010), Markets Never Forget (2011), Plan Your Prosperity (2012), The Little Book of Market Myths (2013) and Beat The Crowd (2015)

Fisher Investments Executive Chairman

Ken Fisher is the founder, Executive Chairman and Co-Chief Investment Officer of Fisher Investments, an independent, fee-only investment adviser with $100 billion1 under management. Fisher Investments maintains four principal business units, Fisher Investments Institutional Group, Fisher Investments Private Client Group, Fisher Investments 401(k) Solutions Group and Fisher Investments International Group, which serve a global client base of diverse investors. The clients of Fisher Investments and its affiliates include over 175 large institutions and over 45,000 high net worth individuals.

Forbes Portfolio Strategy Columnist

His prestigious Forbes “Portfolio Strategy” column ran from 1984 to 2017, making Ken the longest continuously running columnist in the magazine’s history. Ken Fisher's long tenure provides a record of his notable market calls.2

Best-selling Author

Ken Fisher has written eleven books, including four New York Times bestsellers; 2006's The Only Three Questions That Count, 2008's The Ten Roads to Riches, 2009's How to Smell a Rat, and 2010's Debunkery. His latest book, Beat the Crowd, was published in 2015. In 1984, his Super Stocks was that year's best-selling stock market book. Others include 1987's The Wall Street Waltz and 1993's 100 Minds That Make the Market, both re-released by John Wiley & Sons in 2007.

Investment Guru

Ken is a regular contributor to several publications, including USA Today, Financial Times in the UK, Børsen in Denmark, De Telegraaf  in The Netherlands and Focus Money in Germany. From 2005 - 2012, his Forbes market forecasts were among the most accurate as reviewed by third-party CXO Advisory Group. The research firm's "Guru Grades" rates the accuracy of publicly available expert forecasts on the stock market. Ken Fisher is among the top-ranked forecasters on the list.3

Research Innovator

His early 1970s theoretical work pioneered a tool known as the Price-to-Sales Ratio, now a core part of financial curriculum. A prize-winning researcher, his credits span a multitude of professional and scholarly journals as well as his firm's output--in both traditional and behavioral finance.

Personal Life

Ken Fisher's hobbies include the history of Kings Mountain, California and 19th century redwood lumbering history. He has also established the Kenneth L. Fisher Chair in Redwood Forest Ecology at his alma mater, Humboldt State University. He and his wife, Sherrilyn, have three adult sons.

1 As of 1/12/2018, Fisher Investments and its subsidiaries manage over $100 billion in assets—over $52 billion for North American private investors, over $41 billion for institutional investors and over $5 billion for European private investors.

2 Ken Fisher's columns represent his personal forecast and do not represent the performance of Fisher Investments or its clients. Not all past forecasts were as accurate as those described herein. Past performance is no guarantee of future returns.

3 Based on a report completed in 2013 by CXO Advisory Group. The final report, titled “Guru Grades”, contains accuracy ratings for 68 forecasters collected over a period from 2005 to 2012 including market forecasts by Ken Fisher as published in Forbes. Ken Fisher's market forecasts in Forbes represent his personal forecasts of the overall market and are not an indication of the performance of Fisher Investments. Not all forecasts may be as accurate as those in the past. Investing in securities involves the risk of loss. Past performance is no guarantee of future results.