Ken Fisher has been an active pioneer in the field of behavioral finance. He's written a number of academic papers on the subject, published in the Journal of Behavioral Finance, Journal of Financial Research, Journal of Investing, and Journal of Portfolio Management. His 2000 paper, "Cognitive Biases in Market Forecasts," co-authored with Meir Statman, won a Bernstein Fabozzi/Jacobs Levy Outstanding Article award. Ken’s 2006 New York Times bestselling book, The Only Three Questions That Count, demonstrated to readers how to use behavioral finance to better craft forward-looking market expectations. Behavioral finance is an integral part of how Fisher Investments shapes market forecasts, and Ken continues writing on the subject to this day.