Ken Fisher started writing his monthly column in 1984, the same year he gained international attention for his bestselling book Super Stocks, which popularized the price-to-sales ratio. In the over 28 years he has been writing for Forbes, Ken Fisher has proven to be an astute and capable market forecaster. Since Forbes started measuring returns in 1997, Ken Fisher's picks have outpaced the S&P 500 by 5.2% on average annually.
1 Through 12/31/2010. Performance is hypothetical and reflects Forbes magazine's calculation of simulated trades based on Ken Fisher's Forbes picks in Forbes magazine versus the S&P 500 Index during the same period. The hypothetical performance is based on transactions not made and is not an indication of actual performance by Ken Fisher or Fisher Investments. Forbes' calculation methodology is based solely on calendar years and assumes readers buy $10,000 of each Ken Fisher stock pick published in Forbes and immediately subtracts a 1% hypothetical brokerage commission. That is compared to putting $10,000 into an S&P500 Index fund at the same date with no hypothetical commission and no other fees. Hypothetical performance does not include the impact of taxes or any other costs, if any. For example, in 2004 Ken Fisher recommended 51 stocks in Forbes throughout the year. If $10,000 had been put into each stock the total invested would have been $510,000, which would have appreciated by year end 2004 to $574,000, a 12.6% appreciation. The same amount of money invested in the S&P 500 Index at those various times without a hypothetical commission would have totaled $548,000 for a return of 7.6% at the end of 2004. Using this methodology Ken Fisher's Forbes stock picks tied the S&P 500 in 1998, lagged it in 1997, 2002 and 2008, beat it in 1996, 1999-2001 and 2003-2007, and 2009-2010. Overall, Ken Fisher's stock picks have outperformed its benchmark by 5.2% from 1996 through 2010. Past performance is no assurance of future returns. Investing in securities involves the risk of loss.