Fisher Investments CEO Ken Fisher's Market Outlook

Fisher Investments founder and CEO Ken Fisher is a well known market forecaster whose market outlook is publicly available via his famous Portfolio Strategy column in Forbes magazine. Realizing that perfection is impossible in portfolio management, in his 2006 book The Only Three Questions That Count, Ken states a portfolio will likely perform well over the long-term if one manages to get more decisions right than wrong over time, rather than trying to time every small move in the market perfectly. Ken believes this skill not only comes with practice, but also with huge amounts of research that forms the basis of the market's outlook at any given time.

In addition to his best-selling books, Ken Fisher of Fisher Investments is well-known for his early investment research and usage of the Price-to-Sales ratio in the 1970's. Ken pioneered this as a powerful valuation tool to research companies. Ken has also done a great deal of research in the field of behavioral finance and his views and outlook on the market have been written about in various publications.

Ken is currently the CEO and CIO of Fisher Investments-a portfolio management firm serving private clients and institutions. Fisher Investments also has its own Research and Trading staff, along with a robust Client Service department.

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